MIRA Labs | Connecting Physical & Digital Worlds

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Digital Product Passport

Provide structured, compliant product data. Fully aligned with emerging regulatory standards.

Each product is assigned a unique, verifiable record that captures essential information such as origin, materials, certifications and regulatory attributes - aligned with emerging Digital Product Passport standards.

MIRA enables flexible data structuring across product, variant and item level, ensuring that information remains consistent, traceable and adaptable throughout the product lifecycle.

Designed for interoperability, the system integrates seamlessly into existing infrastructures while maintaining a clear, standardized data layer for compliance, reporting and transparency.

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Authenticity Verification

Verify product authenticity in real time through persistent digital identity.

Each physical item is linked to a unique, tamper-resistant identity, enabling instant verification at any point of interaction — whether in-store, post-purchase or across secondary markets.

MIRA combines secure hardware components with cryptographic validation mechanisms to ensure that every authentication request is provably genuine and resistant to cloning or manipulation.

Verification is performed dynamically, allowing products to be authenticated repeatedly without exposing sensitive data, while maintaining trust across all touchpoints.

Designed for real-world conditions, the system remains reliable across environments, supporting seamless verification workflows for brands, partners and end users.

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Lifecycle Intelligence

Track and understand product behavior across its entire lifecycle.

MIRA captures and contextualizes product interactions over time, creating a continuous stream of lifecycle data across physical and digital touchpoints.

From initial activation to resale, transfer or reuse, each interaction contributes to a deeper understanding of how products move, evolve and perform in real-world environments.

This enables brands to uncover patterns in usage, distribution and secondary markets, transforming isolated events into actionable insights. These findings can be fed back into systems and processes, enabling continuous evolution across products, services and strategies.

All data is processed in compliance with applicable data protection regulations, including GDPR, ensuring that lifecycle insights remain privacy-conscious, secure and aligned with European standards.

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Connected Experiences

Enable dynamic interactions, ownership-based access and new digital touchpoints across the product lifecycle.

MIRA transforms products into interactive touchpoints, enabling contextual experiences that evolve with each stage of the lifecycle.

By linking digital functionality directly to product identity, access can be dynamically controlled and extended - from exclusive content and services to personalized interactions and gated environments that adapt to ownership and context.

This fundamentally changes how brands engage with their customers. Instead of isolated touchpoints, products become continuous points of interaction, enabling ongoing relationships that extend far beyond the initial purchase.

Experiences are no longer static or one-dimensional, but responsive and evolving, allowing brands to create deeper engagement, unlock new value streams and shape entirely new forms of customer interaction.

Connecting Physical and Virtual Worlds

Core Principles of MIRA

Designing Beyond Physical Boundaries

A New Standard in Product Authentication

Digital Product Passport

Authenticity Verification

Lifecycle Intelligence

Connected Experiences

Collaborate
with the Unbound

Core Principles of MIRA

Designing Beyond Physical Boundaries

A New Standard in Product Authentication

Digital Product Passport

Authenticity Verification

Lifecycle Intelligence

Connected Experiences

Collaborate with the Unbound

Collaborate
with the Unbound